privacy policy

WHO WE ARE
Prey is a brand belonging to Amabis. Amabis is the trading name of Amabis (UK) Limited, a private company registered in England with company number 4519332.
Amabis, 60 High Street, Leicester LE1 5YP

If you have any questions about how we look after your personal data, you can contact us:

  • In writing, at the address above. Please mark your letter for the attention of the Data Protection Officer
  • By email to this address: info@amabis.co.uk

PERSONAL INFORMATION
‘Personal information’ refers to any information which can identify an individual – either directly or indirectly. It can refer, amongst other things, to a customer ID, or to one or more specific identifying pieces of information, such as a name, email address or postal address.

What Personal Information do you collect about me?
When you browse our website or carry out actions such as the following:

  • Create a customer account
  • Place an order
  • Sign up to our mailing list or subscribe to any other services that we offer
  • Enter any competition, promotion or prize draw
  • Correspond with us, whether by phone or email

Then, we may collect your personal information, including:

  • Name
  • Date of birth
  • Gender
  • Address
  • Email address
  • Phone or mobile number
  • Encrypted password and payment information
  • Customer Service correspondence records
  • Technical information about how you access and use our websites, including your IP address, browser type, referring URL and operating system.

What is done with this information?
We use your information for the following:

To process your orders. We use relevant personal information described above (including your name, address and payment details) to process your order, add payments or refunds and to notify you of the status of your order.

To provide Customer Support. If you contact us (or vice versa), we will use your identification information to identify you and other personal information such as your order information and contact history to process your request and provide you with the best service possible. We’ll use your personal information to keep a record of when and why you contact us and to keep your contact details up-to-date.

To improve our website and products. We use your personal information to help analyse and understand how you use our products and services, to develop more interesting and relevant products and services, to improve our website, as well as to personalise the products and services we offer you.

Fraud Prevention. To prevent or detect fraud or abuses of our sites.

Marketing. If you consent, we will use your information to notify you of products or special offers that may be of interest to you. We will send direct marketing communications to you via email. We ask for your consent, where required by applicable law, in order to use the contact details you have provided to us to send personalised marketing or retargeting communications. Please see below for more information on third parties used to provide these services.

How long will you keep my information?

  • Customer and order information will be kept securely on our system until you ask us to remove it.
  • Encrypted Credit Card information will be purged every 365 days.
  • Mailing List Subscriptions will remain active until you opt out from specific lists.

CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order or arrange a delivery, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for marketing purposes, e.g. to offer you special discounts, we will request your permission explicitly, if not already granted.

How do I withdraw my consent?
If after you opt-in, if you change your mind, you may withdraw your consent to marketing communications. Marketing will be terminated and any data specifically used for marketing purposes alone will be deleted.

Financial transaction data will be maintained as required by law.

You may opt-out by clicking the unsubscribe link on our newsletter emails, contacting us at info@amabis.co.uk or mailing us at: Amabis, 60 High Street, Leicester LE1 5YP

DISCLOSURE
We may disclose your personal information if we are required by law to do so or if required to fulfil our obligations under our agreement with you. E.g. provide your address to the courier to have your purchases delivered.

THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. E.g. MailChimp to provide marketing mailings to you. To view MailChimp’s privacy policy, please click here.

Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

Our website contains links to other websites that are not controlled by us. Once you have navigated from our site to these external links, we can no longer be responsible for the protection and privacy of your personal data. We advise that you refer to the privacy statement of the websites in question.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider other legal obligations may be placed upon them by the laws of their jurisdiction.

SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.